Who are we?
South Western Railway (SWR) operates over 1,500 services each weekday across the network and employs more than 5,000 people. We provide easy and convenient mobility, connecting people and communities in South West London, southern counties of England, and the Isle of Wight.
Join our team and help us continue to improve quality of life, by bringing people together to get the most out of life.
SWR is part of FirstGroup, the largest rail operator in the UK and second largest bus operator in the UK outside London. FirstGroup operates services throughout the UK and Ireland, with over 30,000 employees providing services that make travel smoother and life easier. FirstGroup works hard to reduce its impact on the environment, introducing cleaner and more environmentally responsible methods of transport.
About the job
Working as part of a team to plan and deliver a range of key brand and revenue driving communications that support the business in achieving its financial targets from new and existing customers across the South Western Railway network.
Developing a deep understanding of the SWR target audience with a specific knowledge of our ‘commuter' and ‘business' traveller – becoming the in-house expert for that segment, tailoring campaigns/comms to their individual needs.
Ensuring that our brand and product messages are delivered consistently across all communication channels, from our website and digital platforms, to social and external media, partnership promotions and event management. Work with the revenue and customer insight manager, identifying growth opportunities for the brand and business audience.
Your main responsibilities will be:
You'll need to be:
Applicants who require a visa must have 6 months remaining at the time of their appointment.
About the location
South Western Railways HQ is based on the 4th Floor at South Bank Central, a stone's throw from the River Thames and a 10 minute walk from our busiest station, Waterloo. It is local to many well-known attractions, restaurants and retail facilities and is easily accessible by public transport.
Working pattern
Working an average of 37 hours per week over 5 days, office hours.
The Reward
In return we offer a competitive salary and a variety of valuable benefits, including:
We all belong at SWR. FirstGroup's vision is to provide an inclusive environment for all colleagues, across its group of businesses, ensuring all candidates have an equal opportunity to access meaningful employment.
We value our differences such as age, gender, LGBTQIA+, ethnicity, religion, and disability. We maintain a zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.
We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.
We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.
If you require additional support to complete your application due to a disability or neurodivergent condition, for example, dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.
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