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Commercial Insights Analyst

  • 028335
  • London, United Kingdom
  • Swindon, Wiltshire, United Kingdom
  • Permanent - Full Time
  • Closing on: Aug 26 2025
  • Great Western Railway

Be Part of a Journey Like No Other – Join GWR

At Great Western Railway, we're more than a train company - we're the proud custodians of Brunel's iconic railway, one of the most prestigious networks in the world. We're not standing still. With a modern fleet and ambitious plans for growth, we're transforming the way people think about rail travel: relaxing, fast, efficient, friendly and fun.

Our team of 6,000+ passionate colleagues - from engineers to on-board hosts - play a vital role in this transformation. And their efforts are paying off with GWR's Customer satisfaction score of 92% - our highest in 20 years! These results show what's possible when teamwork, pride and passion drive everything we do. We've set a new standard. Now we're looking for more great people to help us keep raising it.

About the team and role: 

The Revenue Management team at GWR is responsible for managing train pricing and analysing passenger demand and ticket sales, with the aim of maximising commercial returns while balancing demand with available capacity. Integral to the team, the Commercial Insights Analysts assess passenger demand and revenue performance, providing crucial analysis and insights to the business and stakeholders. This is done by utilising extensive data from various sources and tools such as SQL, Power BI and Tableau, which help make data-led, customer-focused decisions.

 

Your main responsibilities will be: 

  • Supporting revenue and demand forecasting to predict the impact of commercial projects.
  • Assisting in reporting on GWR's revenue performance and conducting analysis to explain changes or variances to forecast.
  • Evaluating the impact of different factors that affect customer revenue and volumes.
  • Provide regular and ad-hoc revenue analysis, manipulating and drawing meaningful insights from large and complex data sets, then presenting findings.
  • Supporting analytical initiatives that will bring value to stakeholders across the network.
  • Assisting with compiling revenue budget and forecasts.

You'll need to be: 

  • Detail oriented, ensuring accuracy.
  • Organised with good time management.
  • Able to visualise, present and communicate complex issues in a clear and concise manner.
  • Able to grasp and solve complex issues and systems quickly and independently.
  • Able to make confident and innovative suggestions.

As a minimum you'll need to have:

  • A strong commercial acumen 
  • Proven analytical and numerical skills 
  • A degree or equivalent experience
  • Advanced working knowledge of MS Office, particularly Excel 
  • An understanding of the UK rail industry is desirable but not essential.
  • Experience with business intelligence software and working with large data sets would also be advantageous but not essential.

 

About the location 

The Point is located on Paddington Basin, just a few minutes' walk from London Paddington station. There are onsite gym facilities and a range of shops/cafes in the immediate vicinity.

Working pattern

This role is 37 hours per week. Currently the team is working flexibly with some office and remote working. There is an expectation to attend the office at least twice per week. The team occasionally works from Milford House, Swindon, with their main location being The Point, Paddington.

 The Reward:

As well as a great team environment and comprehensive training, all GWR colleagues enjoy a range of benefits including:

  • on-going development,
  • defined benefit pension scheme with the Railways Pension Scheme,
  • free rail travel across the GWR network for you and your family,
  • company-sponsored health care plan,
  • discounted shopping and gym membership
  • employee assistance programme and much more.

 

We all belong at GWR. This is our vision for providing an inclusive environment for all our colleagues, ensuring all candidates have an equal opportunity to access meaningful employment. 

We value our differences such as age, gender, LGBTQIA, ethnicity, religion and disability. We maintain zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.

We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.

We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.

If you require additional support to complete your application due to a disability or neurodivergent condition such as dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.

https://exceptionalindividuals.com/neurodiversity/

https://www.healthassured.org/blog/neurodiversity/

INGWR

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Job benefits

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Free GWR travel

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Cash back with Health Shield

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Cycle to work scheme

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Employee assistance programme

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Pension scheme

High street and lifestyle discounts

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Other rail discounts

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