Salary up to £40,000 depending on skills and experience plus an excellent benefits package. 

Join Great Western Railway - Shaping our Digital Journey

At GWR, we're more than trains. We're the proud custodians of one of the UK's most iconic rail networks. Every year, over 100 million journeys connect people to the South West, South Wales and London through some of Britain's most scenic routes.

With a modern fleet, bold plans and a 91% customer satisfaction score, we're driving continuous improvement every step of the way. Now we need a Digital Content Editor to help us share our story online.

About the role

We're looking for a Digital Content Editor to manage and optimise our digital channels, including our GWR.com website. In this role, you'll ensure content is clear, accurate, accessible and meets user needs. You'll drive organic growth by leading on-page SEO and supporting the wider SEO function across technical and off-page practices.

Using tools like Google Analytics and Search Console, you'll identify opportunities, improve engagement and deliver data-driven enhancements for our website. Collaborating with stakeholders, you'll bring their information to life online through effective communication and promotion, while championing digital best practices.

This role combines communication, content optimisation and stakeholder engagement to deliver content that enhances commercial goals and customer experience. To support with collaboration, occasional travel across the GWR network is required.

Your main responsibilities will be:

• Write, edit and publish high-quality, user-focused content across GWR.com
• Manage day-to-day content updates, ensuring a timely and consistent publishing process
• Lead on-page SEO across GWR.com, ensuring content is aligned to search intent and best practice
• Conduct regular content QA checks to maintain accuracy, and ensure compliance with editorial, optimisation and accessibility standards
• Provide day-to-day advice and clear guidance to colleagues on digital best practice, accessibility and SEO
• Work with the Digital Marketing and Content Manager to continually improve content processes, workflows and governance
• Use customer insight tools and Google Search Console to track performance of website content and highlight risks or opportunities
• Support cross-team initiatives, campaigns and digital improvements as required
• Build positive relationships with internal stakeholders, representing the needs of digital users

The Reward

As well as a great team environment and comprehensive training, all GWR colleagues enjoy a range of benefits including:

• on-going development
• defined benefit pension scheme with the Railways Pension Scheme
• free rail travel across the GWR network for you and your family, plus discounted travel on with other rail companies
• company-sponsored health care plan
• discounted shopping and gym membership
• employee assistance programme and much more.

About you

As the successful candidate, you'll have the following:

Knowledge

• Strong understanding of digital content principles and best practice
• Strong knowledge of on-page Search Engine Optimisation (SEO)
• Awareness of web accessibility standards and writing for digital channels
• Familiarity with Google Search Console, Google Analytics, and content/SEO performance tools
• (Preferable) Understanding of UX and digital design principles 

Skills

• Excellent editorial and copywriting skills
• Strong proofreader with high attention to detail
• Team player who can develop relationships with internal and external stakeholders
• Confident communicator who can explain complex digital and technical concepts simply
• Organisation skills, capable of managing multiple projects or tasks at once

• Comfortable analysing performance data and analytics to identify trends and opportunities 

Experience

• Experience in a digital content or editorial role
• Experience managing digital content production and use of website content management systems (CMS)
• Experience writing and editing content for public-facing websites
• Experience applying on-page SEO best practices
• (Preferable) Experience in a digital team or agile product development environment
• (Preferable) Experience working with an e-commerce website

About the location

Our digital team works out of 3 main locations, London Paddington, Exeter and Plymouth, therefore you can be primarily based in any of these offices.

To ensure collaboration and support for our stakeholders, some travel to other locations on the GWR network will be required on occasion. Free train travel for GWR is included as part of this role.

Application

Please apply online via our website https://careers.firstgroup.co.uk/brand-gwr

If you have any problems applying, please email gwrrecruitment@gwr.com

Interviews will be held on the following dates:

• London: Tuesday 17 February 2026
• Exeter: Wednesday 18 February 2026
• Plymouth: Thursday 19 February 2026

We all belong at GWR. This is our vision for providing an inclusive environment for all our colleagues, ensuring all candidates have an equal opportunity to access meaningful employment. 

We value our differences such as age, gender, LGBTQIA, ethnicity, religion and disability. We maintain zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.

We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.

We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.

If you require additional support to complete your application due to a disability or neurodivergent condition such as dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.

https://exceptionalindividuals.com/neurodiversity/

https://www.healthassured.org/blog/neurodiversity/

INGWR