Who are we?

Lumo is an Open Access train company who provide regular, cost-effective, 100% electric train travel between London and Edinburgh as an alternative to flying that is great value, kinder to the environment and just as time effective as taking a domestic flight. We are also expanding our current routes to include Glasgow and a brand-new route from Stirling to London starting in 2026. 

Our people are key to our success, and we are recruiting an engaged, empowered, multi-skilled and flexible family of colleagues who live and breathe our values of being:

• Proud and passionate people, with
• Sustainability at our heart, while
• Staying safe and healthy, always
• Learning and improving, with an
• Inclusive one team culture

First Rail is one of the UK's most experienced rail operators, carrying more than 345m passengers across four franchises (Great Western Railway, and Avanti West Coast) and our open access operators (Hull Trains and Lumo). We operate all types of passenger railways - intercity, commuter, regional and sleeper services.

Lumo is part of FirstGroup, the largest rail operator in the UK and second largest bus operator in the UK outside London. FirstGroup operates services throughout the UK and Ireland, with over 30,000 employees providing services that make travel smoother and life easier. FirstGroup works hard to reduce its impact on the environment, introducing cleaner and more environmentally responsible methods of transport.

We value diversity. We are a progressive and inclusive employer. We value differences such as age, gender, LGBTQ+, ethnicity, religion, and disability.  All our colleagues have a voice and are supported to be their authentic selves at work. There is no demarcation of roles, and all our colleagues are empowered. 

We are an inclusive employer and open to considering flexibility in all our roles, from a full-time part time and flexible perspective. Please talk to us at interview about any flexibility you need. We can't promise to give you exactly what you want, but we do promise not to judge you for asking.

About the job

Our Digital Marketing Executive will work within our commercial function and report into the Head of Digital and Marketing. You will play a key role in a small, dynamic and multi-functional team that is playing a key part in the future of sustainable transport. You will work with the marketing and commercial team and external agencies, interfacing with all elements of the customer proposition and touchpoints, to ensure that the customer experience and marketing sales strategy for Lumo are delivered.  You will be involved with every aspect of our marketing plan, working with digital and media agencies along with our internal team and Lumo Brand Ambassadors.

The Digital Marketing Executive will maintain our communications with customers across all channels and lead the execution and optimisation of our digital marketing campaigns, and work with the Head of Digital and Marketing to ensure a consistent and impactful online presence for our customers. This role would suit someone looking to build on existing experience and is interested in working in a fast-paced results focused business across multiple marketing channels including website content, social media, email marketing, SEO and paid advertising. The role also includes developing local partnerships and events and support with PR.

Skills & Experience:

• Educated to degree level or equivalent experience.
• Experience of working in a fast-paced results focused business across multiple marketing channels including social media, email marketing, SEO and paid advertising.
• Experience of managing social media content with strong writing and editing skills.
• Monitor social media channels for trends, customer feedback, and engagement opportunities.
• Experience of managing website and email content for a customer facing business.
• Experience of improving customer experience on websites and apps both in terms of customer information and functionality.
• Experience of delivering paid acquisition campaigns online.
• Experience of understanding data and digital analytics in GA4.
• Experience of working with tools such as Canva, Photoshop and using a website CMS.
• Strong analytical skills to use data interpretation and customer insight to identify new opportunities for the business.
• Commercially & digitally astute with good judgment and decision-making abilities.
• An understanding of transport, hospitality, tourism or leisure marketing.
• Understanding of online marketing and optimisation techniques that can be used to drive traffic, conversion and engagement.
• Willing to work towards becoming a Train Operator Liaison Officer (TOLO).
• Desirable to have active CPD / membership of professional body or willing to or working towards a Chartered Institute of Marketing Diploma.

About the location

Based in Newcastle upon Tyne.  You must live within a 60 minute commute. 

Working pattern

37.5 hours per week.

The Reward

Defined Contribution Pension Scheme – We will pay in a minimum of 10% (5% employee contribution and 5% employer contribution) to a maximum total contribution of 20%.

Employee Assistance Programme

Travel Offers – Travel offers for bus and rail

Tickets and Day Rover Rail tickets at a discounted price for friends and family

Shopping & Lifestyle Discounts

Discounted Gym Membership

Employee Share Plans (Save as you Earn and Buy as you Earn)

NEXUS – Tyne and Wear Metro Discount

Life Assurance Cover 4 x your annual salary

Income Protection Scheme

Incentive Scheme

25 days annual leave plus bank holidays

We all belong at Lumo. FirstGroup's vision is to provide an inclusive environment for all colleagues, across its group of businesses, ensuring all candidates have an equal opportunity to access meaningful employment.

We value our differences such as age, gender, LGBTQIA+, ethnicity, religion, and disability. We maintain a zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.

We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.

We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.

If you require additional support to complete your application due to a disability or neurodivergent condition, for example, dyslexia, dyspraxia, or autism, please follow the links below.  We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.

https://exceptionalindividuals.com/neurodiversity/

https://www.healthassured.org/blog/neurodiversity/