Who are we?

Mistral Data develops data-driven software solutions that enable our customers to deliver better services to their passengers. Our mission is to unlock the full potential of rail data through blending deep industry expertise with modern cloud-native technology, to deliver actionable insights in real-time to address real-world operational and business challenges.

About the job

The Marketing Manager role brings our story to life and helps raise our profile within a complex, evolving market. You'll take the lead on our marketing channels and activity, building momentum behind our brand, strengthening our reputation, and driving the awareness we need to grow. You'll work closely with our partners to create content that clearly communicates the value we deliver to our customers. You'll support and champion social value and sustainability initiatives that reflect what we stand for. It's an exciting role for someone who loves blending creativity and strategy to grow a brand and engage customers in meaningful ways. 

Your main responsibilities will be:

• Lead our social and website channels to build visibility, strengthen our brand, and communicate our offering in a way that resonates with potential customers.
• Create and manage marketing activity that supports the launch of new features or products, as well as customer stories and thought leadership.
• Work with our suppliers to produce high‑quality content, collateral, and digital assets that support our events, campaigns, and wider marketing activity.
• Produce high‑quality content, including case studies and news articles, that showcase our impact and strengthen our brand.
• Monitor on marketing performance to inform decision‑making and prioritisation.
• Lead initiatives that enhance our social value, sustainability, and wellbeing impact as part of our brand identity.
• Support the planning and delivery of events, including our annual showcase, to engage customers, prospects, and partners.
• Ensure our in‑product experience reflects the same standards and clarity as our external brand, working with Product teams to align UI with our identity.
• Maintain and evolve our library of marketing materials, templates, and brand guidelines.
• Work with the Product teams to ensure marketing activity aligns with customer needs and market opportunities.
• Identify opportunities to improve our marketing processes, tools, and ways of working.

As a minimum, you will need to have: 

• Experience growing a brand in a specialist B2B sector with long sales cycles and a small set of influential buyers.
• Proven ability to create high‑quality content across digital channels (especially social and web channels), including case studies, collateral, and marketing assets.
• Hands‑on experience planning and delivering events that engage customers, prospects, and partners and support business development activity.
• A track record of working with suppliers to deliver on‑brand content and assets that enhance both marketing and product experience.
• Confidence working with cross‑functional teams to surface strong narratives and amplify them across our core marketing channels.
• Experience engaging with social value, sustainability, or wellbeing initiatives build brand, reputation, and customer engagement
• Preferably good knowledge of the rail industry and the ecosystem of operators, suppliers, and stakeholders that shape the market.

We all belong at Mistral Data. FirstGroup's vision is to provide an inclusive environment for all colleagues, across its group of businesses, ensuring all candidates have an equal opportunity to access meaningful employment.

We value our differences such as age, gender, LGBTQIA+, ethnicity, religion, and disability. We maintain a zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.

We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.

We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.

If you require additional support to complete your application due to a disability or neurodivergent condition, for example, dyslexia, dyspraxia, or autism, please follow the links below.  We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.

https://exceptionalindividuals.com/neurodiversity/

https://www.healthassured.org/blog/neurodiversity/